about ADFED + Ad 2

The Advertising Federation of Minnesota (AdFed) is a non-profit, professional trade association that has served the Minnesota advertising community including agencies, advertisers, suppliers, and students, for more than 110 years. AdFed is a part of The American Advertising Federation (AAF), the nation’s oldest national advertising trade association. AdFed members volunteer their time and talents to plan and execute programs that are overseen by a board of directors. AdFed offers networking opportunities, seminars, speaker presentations and other fun and industry-focused events. It celebrates the Twin Cities’ market strength and the global impact that our community makes through leading brands, creative advertising campaigns, and sound business practices. Ad 2 is an affiliate of the American Advertising Federation (AdFed), reflecting memberships made for ages 32 and under. 

Ad 2 represents the future of advertising through its ability to unite young, talented professionals as one group. Together, Ad 2 creates a means for up and coming professionals in the industry to gain the contacts, education and leadership opportunities they need to become tomorrowʼs industry leaders. Ad 2 focuses on meeting the needs of young professionals through educational and networking events, and public service opportunities.

Signature events managed by AdFed and Ad2 board and committee members include:

  • The Show

  • Silver Medal and Paul Foss Awards

  • The Minnies

  • Student Advertising Summit

  • Women's Leadership Panel

  • 32 Under 32

  • Mentorship Program

  • Agency Crawls

  • Best of Show Speaker Series