• Plan and direct public relations programs to support the AdFed and Ad 2 work, executive team and board members, signature and other club events, etc.

  • Increase visibility of AdFed ad Ad 2 within the local business community (such as Star Tribune, Twin Cities Business Magazine, etc.) and the national advertising industry (such as AdWeek, MediaPost, AdAge, etc.).

  • Write interesting and effective press releases.

  • Assist board members and/or sponsors in writing effective blog posts.

  • Establish and maintain effective working relationships with local media representatives, fostering lasting relationships between them and AdFed.

  • Maintain and support AdFed’s brand positioning which includes proper use of logos and signage.

  • Ensure that all communications - internal and external - align with AdFed’s mission, vision and values.

  • Draft speeches or talking points for executive team as needed; arrange for interview opportunities as appropriate

  • Current or recent experience in public relations or journalism is preferred.


  • Work occurs primarily from July through January with the heaviest period occurring late-November through mid-January.

  • Lead the planning for and execution of all aspects of The Minnies - such as date selection, venue, catering, A/V, judges, etc - along with the Co-Chair and The Minnies steering committee

  • Work with steering committee and other contacts and resources as the lead and main contact for AdFed with The Minnies.

  • Assist in managing the Call-for-Entries, entry judging, invitations delivery, award delivery.

  • Work diligently with Executive Committee to implement all plans and execute.

  • Assist in developing a reasonable budget for The Minnies.

  • Manage costs and revenues to meet or exceed budget. Complete forms working with the Treasurer.

  • Coordinate volunteers for event night set up and take down.

  • Attend all meetings with Co-chair and committees.

  • Seek, develop, and foster good sponsorship relationships.

  • Current or recent experience at an agency or corporation specifically in media is preferred.


  • Plan and execute 2-3 signature AdFed programs per year.

  • Assist in planning and executing monthly signature morning programs.

  • Work in partnership with Ad 2 to ensure partnership and collaboration.

  • Develop and execute event/creative brief; in partnership with the Project Manager, develop a planning and execution timeline for each event.

  • Develop reasonable budgets for each program, manage costs and revenues to meet or exceed budget. Complete necessary forms working with Treasurer.

  • Think strategically and creatively to bring fresh ideas to signature events to support interest, attendance, and event sponsorship.  

  • Be the main contact for AdFed with respect to all program speakers, moderators, and sponsors.

  • Identify and obtain sponsors for all programs.

  • Plan and execute day of events including catering, A/V, other miscellaneous duties.

  • Leverage or partner (when possible) with other trade associations for enhanced member/event benefits.

  • Event Planning and Project Management experience is a plus.


  • In partnership with Mar/Com, develop marketing materials that will merchandise the value of being an AdFed annual or event sponsor.

  • Execute sponsorship sales strategy and supporting tactics that increase revenue.

  • Merchandise value of existing sponsors to maximize renewal and up-sell opportunities.

  • Be key contact with annual sponsors.

  • Collaborate with and assist Executive Director and specific program/event chairs with developing and retaining sponsors for specific events.  

  • Develop realistic and obtainable budget for sponsorship revenue; meet or exceed the budget.

  • Current or recent experience in sales is preferred.


  • Manage the CRM on a weekly basis including pulling monthly reports relating to new and expiring members.

  • Proactively reach out to nonmember event attendees to grow membership base.

  • Manage and have good relations with flex member contacts and agencies in the community.

  • Develop new business (new members).

  • Attend all events and promote membership to the event attendees.

  • Develop realistic and obtainable budget for membership revenue; meet or exceed the budget.

  • Partner with Communications team, Executive Director, and full organization to leverage potential leads.

  • Think strategically and creatively to develop concepts for Ad Fed to add benefits to member base to commit and retain new members; propose new strategies to the Executive Committee.

  • Sales experience preferred.


  • The Marketing Chair helps the Board create the marketing strategy.

  • Help define event and organization marketing needs.

  • Works with Co-Chairs on organization marketing strategy.

  • Leads and manages work from the MarCom committee members.

  • Works with event Co-Chairs for individual event marketing plans.

  • Evaluate plans, strategies, and outcomes for event and organization marketing efforts.

  • Help build relations between Ad Fed and area advertising agencies and local in-house marketing departments.

  • Designer and Copywriter Chairs help support the Marketing Chair.

Whether you want to bring your leadership skills to a board position or you’re hoping to get more involved through a committee, we want to hear from you! Submit online applications by May 27.
— Michelle Benson, 2019-2020 Ad Fed President


  • Work with local nonprofits to develop lasting relationships.

  • Work with local media providers to secure free ad time for use with the public service campaign.

  • Plan a larger event or creative campaign that supports one selected nonprofit; help said nonprofit fulfill marketing and advertising needs with AdFed support.

  • Build a competition book to submit for award.

  • Optionally, identify and schedule/coordinate a volunteer opportunity for AdFed members.

  • Current or recent experience at a local media provider is preferred.




  • Must attend 2-hour monthly board meetings, located downtown Minneapolis after work hours

  • Must attend monthly 1-hour committee meetings as needed

  • Must attend quarterly 2-hour idea exchange with assigned Ad 2 board member

  • Time commitment varies by role; typically with independent work time and required meetings, the average ranges anywhere from 10 to 20 hours per month

  • Expected to attend all AdFed events and as many Ad 2 events as possible

  • First meetings where attendance is required are:

    • Annual Meeting on Thurs 6/27 from 5-7pm at Brick x Mortar

    • AdFed & Ad 2 Annual Retreat on Tues 7/9 from 5-7pm at Lurie 

Committee Members

  • Support board initiatives by committee

  • Time commitment varies by committee, ranging on average from 5 to 10 hours per month (The Show Committee is only exception, whereby involvement is greater)


  • Support an AdFed event team by volunteering during, for setup, and/or for takedown

  • Support an AdFed team - most typically the Mar/Com Creative Collective - by completing task-oriented assignments

  • Time commitment varies by event or team, ranging from a one-time event of 3-8 hours, or as-needed assignments around 2-4 hours per request