Made for those who make.




about ADFED + Ad 2

The Advertising Federation of Minnesota (AdFed) is a non-profit, professional trade association that has served the Minnesota advertising community including agencies, advertisers, suppliers, and students, for more than 110 years. AdFed is a part of The American Advertising Federation (AAF), the nation’s oldest national advertising trade association. AdFed members volunteer their time and talents to plan and execute programs that are overseen by a board of directors. AdFed offers networking opportunities, seminars, speaker presentations and other fun and industry-focused events. It celebrates the Twin Cities’ market strength and the global impact that our community makes through leading brands, creative advertising campaigns, and sound business practices. Ad 2 is an affiliate of the American Advertising Federation (AdFed), reflecting memberships made for ages 32 and under. 

Ad 2 represents the future of advertising through its ability to unite young, talented professionals as one group. Together, Ad 2 creates a means for up and coming professionals in the industry to gain the contacts, education and leadership opportunities they need to become tomorrowʼs industry leaders. Ad 2 focuses on meeting the needs of young professionals through educational and networking events, and public service opportunities.

Signature events managed by AdFed and Ad2 board and committee members include:

  • The Show

  • Silver Medal and Paul Foss Awards

  • The Minnies

  • Student Advertising Summit

  • Women's Leadership Panel

  • 32 Under 32

  • Mentorship Program

  • Agency Crawls

  • Best of Show Speaker Series






  • Plan and direct public relations programs to support the AdFed and Ad 2 work, executive team and board members, signature and other club events, etc.

  • Increase visibility of AdFed ad Ad 2 within the local business community (such as Star Tribune, Twin Cities Business Magazine, etc.) and the national advertising industry (such as AdWeek, MediaPost, AdAge, etc.).

  • Write interesting and effective press releases.

  • Assist board members and/or sponsors in writing effective blog posts.

  • Establish and maintain effective working relationships with local media representatives, fostering lasting relationships between them and AdFed.

  • Maintain and support AdFed’s brand positioning which includes proper use of logos and signage.

  • Ensure that all communications - internal and external - align with AdFed’s mission, vision and values.

  • Draft speeches or talking points for executive team as needed; arrange for interview opportunities as appropriate

  • Current or recent experience in public relations or journalism is preferred.


  • Work occurs primarily from July through January with the heaviest period occurring late-November through mid-January.

  • Lead the planning for and execution of all aspects of The Minnies - such as date selection, venue, catering, A/V, judges, etc - along with the Co-Chair and The Minnies steering committee

  • Work with steering committee and other contacts and resources as the lead and main contact for AdFed with The Minnies.

  • Assist in managing the Call-for-Entries, entry judging, invitations delivery, award delivery.

  • Work diligently with Executive Committee to implement all plans and execute.

  • Assist in developing a reasonable budget for The Minnies.

  • Manage costs and revenues to meet or exceed budget. Complete forms working with the Treasurer.

  • Coordinate volunteers for event night set up and take down.

  • Attend all meetings with Co-chair and committees.

  • Seek, develop, and foster good sponsorship relationships.

  • Current or recent experience at an agency or corporation specifically in media is preferred.


  • Plan and execute 2-3 signature AdFed programs per year.

  • Assist in planning and executing monthly signature morning programs.

  • Work in partnership with Ad 2 to ensure partnership and collaboration.

  • Develop and execute event/creative brief; in partnership with the Project Manager, develop a planning and execution timeline for each event.

  • Develop reasonable budgets for each program, manage costs and revenues to meet or exceed budget. Complete necessary forms working with Treasurer.

  • Think strategically and creatively to bring fresh ideas to signature events to support interest, attendance, and event sponsorship.  

  • Be the main contact for AdFed with respect to all program speakers, moderators, and sponsors.

  • Identify and obtain sponsors for all programs.

  • Plan and execute day of events including catering, A/V, other miscellaneous duties.

  • Leverage or partner (when possible) with other trade associations for enhanced member/event benefits.

  • Event Planning and Project Management experience is a plus.


  • In partnership with Mar/Com, develop marketing materials that will merchandise the value of being an AdFed annual or event sponsor.

  • Execute sponsorship sales strategy and supporting tactics that increase revenue.

  • Merchandise value of existing sponsors to maximize renewal and up-sell opportunities.

  • Be key contact with annual sponsors.

  • Collaborate with and assist Executive Director and specific program/event chairs with developing and retaining sponsors for specific events.  

  • Develop realistic and obtainable budget for sponsorship revenue; meet or exceed the budget.

  • Current or recent experience in sales is preferred.


  • Manage the CRM on a weekly basis including pulling monthly reports relating to new and expiring members.

  • Proactively reach out to nonmember event attendees to grow membership base.

  • Manage and have good relations with flex member contacts and agencies in the community.

  • Develop new business (new members).

  • Attend all events and promote membership to the event attendees.

  • Develop realistic and obtainable budget for membership revenue; meet or exceed the budget.

  • Partner with Communications team, Executive Director, and full organization to leverage potential leads.

  • Think strategically and creatively to develop concepts for Ad Fed to add benefits to member base to commit and retain new members; propose new strategies to the Executive Committee.

  • Sales experience preferred.


  • The Marketing Chair helps the Board create the marketing strategy.

  • Help define event and organization marketing needs.

  • Works with Co-Chairs on organization marketing strategy.

  • Leads and manages work from the MarCom committee members.

  • Works with event Co-Chairs for individual event marketing plans.

  • Evaluate plans, strategies, and outcomes for event and organization marketing efforts.

  • Help build relations between Ad Fed and area advertising agencies and local in-house marketing departments.

  • Designer and Copywriter Chairs help support the Marketing Chair.

Whether you want to bring your leadership skills to a board position or you’re hoping to get more involved through a committee, we want to hear from you! Submit online applications by May 27.
— Michelle Benson, 2019-2020 Ad Fed President


  • Work with local nonprofits to develop lasting relationships.

  • Work with local media providers to secure free ad time for use with the public service campaign.

  • Plan a larger event or creative campaign that supports one selected nonprofit; help said nonprofit fulfill marketing and advertising needs with AdFed support.

  • Build a competition book to submit for award.

  • Optionally, identify and schedule/coordinate a volunteer opportunity for AdFed members.

  • Current or recent experience at a local media provider is preferred.




  • Must attend 2-hour monthly board meetings, located downtown Minneapolis after work hours

  • Must attend monthly 1-hour committee meetings as needed

  • Must attend quarterly 2-hour idea exchange with assigned Ad 2 board member

  • Time commitment varies by role; typically with independent work time and required meetings, the average ranges anywhere from 10 to 20 hours per month

  • Expected to attend all AdFed events and as many Ad 2 events as possible

  • First meetings where attendance is required are:

    • Annual Meeting on Thurs 6/27 from 5-7pm at Brick x Mortar

    • AdFed & Ad 2 Annual Retreat on Tues 7/9 from 5-7pm at Lurie 

Committee Members

  • Support board initiatives by committee

  • Time commitment varies by committee, ranging on average from 5 to 10 hours per month (The Show Committee is only exception, whereby involvement is greater)


  • Support an AdFed event team by volunteering during, for setup, and/or for takedown

  • Support an AdFed team - most typically the Mar/Com Creative Collective - by completing task-oriented assignments

  • Time commitment varies by event or team, ranging from a one-time event of 3-8 hours, or as-needed assignments around 2-4 hours per request





To apply for the 2019-2020 Ad Fed or Ad 2 board, please complete the form below.

Applications will be reviewed by the current board and follow-up interviews may be requested. By completing this form, you understand that this is a volunteer position of the most passionate agency and advertiser executives in Minnesota. Applications due May 27, 2019. Selected board members will be notified the first week of June.

Not ready to take on a board position? Join as a committee member.

Consider joining a committee or being an Ad Fed or Ad 2 volunteer. We are always looking for extended support! If time is a constraint, you may Email with your resume. We are especially seeking copywriters, web developers, and other skilled professionals. Joining a committee is a great way to build your resume!

*Required responses.

I am interested in applying for the following board: *
Are there AdFed positions in particular that interest you?
Please mark all that interest you. (For those 32 years and older).
Are there Ad 2 positions in particular that interest you?
Please mark all that interest you. (For those under 32 years of age).
Please include a brief description of duties, activities, and dates of employment.
Please include a brief description of duties, activities, and dates of service.
Events attended, volunteer support, referrals, etc.
Ad Fed is a volunteer trade organization *