The silver medal awards


The American Advertising Federation’s (AAF) Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standards, creative excellence, and responsibility in areas of social concern. Each year, the board of AdFed accepts nominations from the Minnesota community to carry on this legacy.

UPDATE: The Silver Medal Awards Program is tentatively scheduled for the evening of Thursday, October 3rd.


The Advertising Federation of Minnesota and the Better Business Bureau – working together for the past century.

Beginning in 1910, advertising trade magazine Printers’ Ink awarded the Printers’ Ink Cup to the local advertising club “which has made the most practical use of its opportunities during one year,” stipulating that any club winning the Cup three times would keep it permanently. In 1912, the Minneapolis Advertising Forum (AdFed) formed a “Vigilance Committee” now recognized as the nation’s first Better Business Bureau, establishing itself as a leader in the fight against deceptive advertising. On the strength of its vigilance work, the Minneapolis Advertising Forum won the Printers’ Ink Cup in 1915, 1916, and 1917, and the Cup has resided in Minnesota ever since. When AdFed began presenting its Silver Medal Award in 1960, the Cup represented a place to inscribe the names of winners each year and an important link to Ad Fed’s early history. Today the Printers’ Ink Cup is displayed proudly at the Better Business Bureau of Minnesota and North Dakota, “The First BBB,” where it stands as a symbol of BBB’s history and its continued commitment to an ethical marketplace. Once a year, the Cup is brought out of its display case for AdFed’s Silver Medal Award ceremony, in recognition of the achievements of award winners and in celebration of the unique, shared history between AdFed and BBB.